MAKING MEXICO SPICIER
We take the whole experience of Mexico’s chili powder leading brand, creating an ideal content communication for everyone who loves a tastier way of life.
BackgroundA tasty companion in life
As a Mexican positioned brand, inside the country and abroad, Tajín first joined social media by communicating in a casual manner to their followers.
The ChallengeOne online voice
The brand aimed to align their Offline communication with new platforms, where consumers were always faithful to a brand that is constantly evolving.
ResultsFamily’s dinner favorite, captivating online
We surprised Tajín lovers with Facebook, Twitter, Snapchat and Tinder dynamic campaigns, which granted the brand some mentions on Buzzfeed México while it became one of the three food brands of the country with more followers on Facebook (3 million).
...With Kubik you feel safe, like your brand is in good hands. They are professionals who always are looking after you. Their ideas are really creative and approachable in so many areas.
Mariana Fernández
Digital manager
Tajín