/* ================================================================
   KUBIK FASE 1.5 — Nueva arquitectura + SEO/GEO con el diseño actual
   Tokens extraídos del sitio vivo kubik.mx (jul-2026):
   Fjalla One (display) · Lato 300/400/700 (cuerpo)
   ================================================================ */
:root{
  --orange:#ff3c00;        /* primario oficial 2026 (secciones, links, CTA) */
  --orange-2:#FD7A12;      /* botón chat/whatsapp */
  --orange-text:#D63C00;   /* naranja para links en texto corrido (AA sobre blanco) */
  --dark:#212226;          /* oficial 2026 — navbar / footer */
  --dark-2:#2B2530;        /* bloques oscuros (distinto del dark para dar profundidad a tarjetas) */
  --teal:#39D0D8;
  --purple:#4E33F8;
  --magenta:#E5237B;
  --magenta-dark:#C4166A;   /* variante para fondos hero con texto pequeño (AA) */
  --gray-bg:#F0F0F0;
  --text:#484848;
  --muted:#848484;         /* oficial 2026 (gris) */
  --white:#fff;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Lato',sans-serif;font-weight:400;font-size:18px;line-height:1.65;color:var(--text);background:#fff}
img{max-width:100%;height:auto}
a{color:var(--orange);text-decoration:none}
a:hover{text-decoration:underline}

/* ---------- Display type (Fjalla One, como el sitio actual) ---------- */
.display, h1.display, h2.display{
  font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;
  letter-spacing:.12em;line-height:1.15;color:var(--dark)
}
.display.on-dark{color:#fff}
/* subrayado corto centrado, como "NUESTROS CLIENTES" */
.rule::after{content:"";display:block;width:64px;height:3px;background:currentColor;opacity:.55;margin:18px auto 0}
.rule.left::after{margin-left:0}

.kicker{font-family:'Fjalla One',sans-serif;text-transform:uppercase;letter-spacing:.22em;font-size:.8rem;color:var(--orange)}
.lead{font-weight:300;font-size:1.25rem}

/* ---------- Header ---------- */
.nav{position:sticky;top:0;z-index:50;background:rgba(33,34,38,.98);display:flex;align-items:center;gap:24px;padding:14px 32px}
.nav .logo{display:flex;align-items:center;text-decoration:none}
.nav .logo img{height:50px;width:auto;display:block}
.nav .logo .bracket{color:var(--orange)}
.nav .logo small{font-size:.55rem;letter-spacing:.35em;color:var(--muted);text-transform:uppercase}
.nav > ul{list-style:none;display:flex;align-items:center;gap:26px;margin-left:auto;flex-wrap:wrap}
.nav .nav-cta{margin-left:4px}
.nav a.item{position:relative;color:var(--muted);font-size:.82rem;letter-spacing:.14em;text-transform:uppercase;text-decoration:none;padding:8px 0}
.nav a.item:hover,.nav a.item.active{color:#fff}
/* triángulo naranja del ítem activo (marca de la casa) */
.nav a.item.active::before{content:"";position:absolute;top:-22px;left:50%;transform:translateX(-50%);border:9px solid transparent;border-top-color:var(--orange)}
.nav .nav-cta>a{display:inline-block;background:var(--orange);color:#fff;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;padding:10px 18px;border-radius:2px;text-decoration:none}

/* ---------- Breadcrumbs ---------- */
.crumbs{font-size:.8rem;color:var(--muted);padding:14px 32px;background:#fafafa;border-bottom:1px solid #eee}
.crumbs a{color:#767676}
.crumbs span{color:#C43A00}

/* ---------- Heros ---------- */
.hero{background:var(--dark-2);color:#fff;padding:96px 24px;text-align:center;position:relative;overflow:hidden}
.hero.photo{background:linear-gradient(rgba(43,37,48,.82),rgba(43,37,48,.82)) center/cover}
.hero h1{font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.1em;font-size:clamp(1.9rem,4.5vw,3.2rem)}
.hero h1::after{content:"";display:block;width:64px;height:3px;background:#fff;opacity:.6;margin:20px auto 0}
.hero p.sub{font-weight:300;font-size:1.25rem;max-width:820px;margin:26px auto 0;color:rgba(255,255,255,.85)}
.hero .actions{margin-top:34px;display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
/* hero partido de casos (bloque naranja + foto) */
.hero-split{display:grid;grid-template-columns:1fr 2fr;min-height:380px}
.hero-split .brand{background:var(--orange);display:flex;align-items:center;justify-content:center;padding:40px;color:#fff}
.hero-split .photo{background:var(--dark-2) center/cover;display:flex;align-items:center;padding:48px;color:#fff}

/* ---------- Botones (animación: barrido de relleno + elevación sutil) ----------
   Patrón moderno: una capa de color entra deslizándose en diagonal suave al hover,
   el botón se eleva 2px con sombra. GPU-friendly (solo transform/opacity). */
.btn{display:inline-block;font-size:.8rem;letter-spacing:.18em;text-transform:uppercase;padding:14px 26px;border-radius:2px;text-decoration:none;cursor:pointer;
  position:relative;overflow:hidden;z-index:1;
  transition:color .32s ease,transform .22s ease,box-shadow .28s ease}
.btn::before{content:"";position:absolute;inset:0;z-index:-1;
  transform:translateX(-103%) skewX(-12deg);transform-origin:left;
  transition:transform .42s cubic-bezier(.65,0,.35,1)}
.btn:hover{text-decoration:none;transform:translateY(-2px);box-shadow:0 10px 22px rgba(43,37,48,.22)}
.btn:hover::before{transform:translateX(0) skewX(0)}
.btn:active{transform:translateY(0);box-shadow:0 4px 10px rgba(43,37,48,.18);transition-duration:.1s}
/* variantes: color de relleno que entra y color de texto final */
.btn.solid{background:var(--orange);color:#fff}
.btn.solid::before{background:var(--dark-2)}
.btn.ghost{border:1px solid #fff;color:#fff}
.btn.ghost::before{background:#fff}
.btn.ghost:hover{color:var(--dark)}
.btn.ghost.dark{border-color:var(--dark);color:var(--dark)}
.btn.ghost.dark::before{background:var(--dark)}
.btn.ghost.dark:hover{color:#fff}
.btn.light{background:#fff;color:var(--orange);font-weight:700}
.btn.light::before{background:var(--dark-2)}
.btn.light:hover{color:#fff}
/* CTA del nav: mismo lenguaje */
.nav .nav-cta>a{position:relative;overflow:hidden;z-index:1;transition:color .32s,transform .22s,box-shadow .28s}
.nav .nav-cta>a::before{content:"";position:absolute;inset:0;z-index:-1;background:#fff;
  transform:translateX(-103%) skewX(-12deg);transition:transform .42s cubic-bezier(.65,0,.35,1)}
.nav .nav-cta>a:hover{color:var(--orange);transform:translateY(-1px);box-shadow:0 6px 16px rgba(0,0,0,.3);text-decoration:none}
.nav .nav-cta>a:hover::before{transform:translateX(0) skewX(0)}
/* WhatsApp flotante: elevación + halo suave */
.wa{transition:transform .25s ease,box-shadow .3s ease}
.wa:hover{transform:scale(1.08) translateY(-2px);box-shadow:0 10px 26px rgba(253,122,18,.45)}
@media(prefers-reduced-motion:reduce){
  .btn,.btn::before,.nav .nav-cta>a,.nav .nav-cta>a::before,.wa{transition:none}
  .btn:hover,.nav .nav-cta>a:hover,.wa:hover{transform:none}
}

/* links dentro de contenido: subrayados y en naranja legible (WCAG 1.4.1 + AA) */
.narrow a:not(.btn),.feat a,.tbl a,.faq a,.answer a{color:var(--orange-text);text-decoration:underline}

/* ---------- Secciones ---------- */
section{padding:72px 24px}
.wrap{max-width:1080px;margin:0 auto}
.narrow{max-width:820px;margin:0 auto}
.center{text-align:center}
.section-title{font-size:clamp(1.5rem,3vw,2.2rem);margin-bottom:14px}
.sub-muted{color:var(--muted);font-weight:300;font-size:1.05rem}

/* ---------- Blog: portada editorial ---------- */
.blog-hero{position:relative;overflow:hidden;padding:92px 24px 82px;background:var(--dark-2);color:#fff}
.blog-hero::before{content:"";position:absolute;width:min(34vw,360px);aspect-ratio:2 / 1;right:5vw;top:7%;clip-path:polygon(50% 0,100% 50%,50% 100%,0 50%);background:rgba(255,79,15,.16);box-shadow:0 92px 0 rgba(255,255,255,.07),0 184px 0 rgba(78,51,248,.1)}
.blog-hero .wrap{position:relative;z-index:1}.blog-hero .kicker{color:var(--orange-2)}
.blog-hero h1{max-width:850px;margin-top:13px;font-family:'Fjalla One',sans-serif;font-size:clamp(2.5rem,6.6vw,5.25rem);font-weight:400;line-height:.98;letter-spacing:.025em;text-transform:uppercase}
.blog-hero h1 em{font-style:normal;color:var(--orange-2)}
.blog-hero .sub{max-width:670px;margin-top:24px;font-size:clamp(1.03rem,1.8vw,1.25rem);line-height:1.65;font-weight:300;color:rgba(255,255,255,.84)}
.blog-index{padding-top:0}.blog-topline{display:flex;gap:24px;align-items:center;justify-content:space-between;padding:25px 0;border-bottom:1px solid #e6e3e1}
.blog-label{font-family:'Fjalla One',sans-serif;font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:var(--dark);white-space:nowrap}
.blog-topics{display:flex;justify-content:flex-end;gap:8px;flex-wrap:wrap}.blog-topics span{padding:5px 11px;border:1px solid #ddd8d5;font-size:.7rem;letter-spacing:.07em;text-transform:uppercase;color:#716b70}
.blog-feature{display:grid;grid-template-columns:minmax(260px,.86fr) minmax(0,1.14fr);margin-top:48px;background:#f1eeed;min-height:390px;overflow:hidden}
.blog-feature-art{position:relative;display:flex;align-items:center;justify-content:center;background:var(--orange);overflow:hidden;color:#fff}
.blog-feature-art::before{content:"";position:absolute;width:62%;aspect-ratio:2 / 1;right:-18%;top:18%;clip-path:polygon(50% 0,100% 50%,50% 100%,0 50%);background:rgba(255,255,255,.16);box-shadow:0 68px 0 rgba(78,51,248,.16)}.blog-feature-art::after{display:none}
.blog-feature-art span{position:relative;z-index:1;font-family:'Fjalla One',sans-serif;font-size:clamp(6rem,14vw,10rem);line-height:1;letter-spacing:-.06em;opacity:.96}
.blog-feature-copy{display:flex;flex-direction:column;align-items:flex-start;justify-content:center;padding:clamp(30px,5vw,70px)}
.post-meta{font-size:.68rem;line-height:1.45;letter-spacing:.11em;text-transform:uppercase;color:#787177}.post-meta span{color:var(--orange-text);font-weight:700}
.blog-feature h2{max-width:700px;margin-top:13px;font-family:'Fjalla One',sans-serif;font-size:clamp(2rem,4vw,3.5rem);font-weight:400;line-height:1.02;letter-spacing:.025em;text-transform:uppercase;color:var(--dark)}
.blog-feature h2 a,.blog-card h3 a{color:inherit;text-decoration:none}.blog-feature h2 a:hover,.blog-card h3 a:hover{color:var(--orange-text)}
.blog-feature-copy>p:not(.post-meta){max-width:600px;margin-top:18px;font-weight:300;font-size:1.04rem;line-height:1.65;color:#615b60}
.blog-read{display:inline-flex;align-items:center;gap:10px;margin-top:28px;font-family:'Fjalla One',sans-serif;font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:var(--orange-text);text-decoration:none}.blog-read span{font-family:'Lato',sans-serif;font-size:1.55rem;font-weight:300;line-height:.5;transition:transform .25s ease}.blog-read:hover{color:var(--dark);text-decoration:none}.blog-read:hover span{transform:translateX(7px)}
.blog-heading{display:flex;align-items:end;justify-content:space-between;gap:34px;margin-top:82px;padding-bottom:22px;border-bottom:2px solid var(--dark)}
.blog-heading h2{margin-top:8px;font-family:'Fjalla One',sans-serif;font-size:clamp(1.8rem,3.5vw,2.8rem);font-weight:400;line-height:1.02;letter-spacing:.04em;text-transform:uppercase;color:var(--dark)}
.blog-heading>p{max-width:330px;font-weight:300;font-size:.97rem;line-height:1.6;color:#6f686d}
.blog-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;margin-top:32px}
.blog-card{display:flex;flex-direction:column;min-width:0;border:1px solid #e4e0de;background:#fff;transition:transform .3s ease,box-shadow .3s ease,border-color .3s ease}.blog-card:hover{transform:translateY(-6px);border-color:#cfc8c5;box-shadow:0 16px 32px rgba(43,37,48,.12)}
.blog-card-art{position:relative;display:block;aspect-ratio:1.62;overflow:hidden;background:var(--dark);text-decoration:none}.blog-card-art img{width:100%;height:100%;object-fit:cover;transition:transform .55s cubic-bezier(.65,0,.35,1)}.blog-card:hover .blog-card-art img{transform:scale(1.06)}
.blog-card-art.no-image{display:flex;align-items:center;justify-content:center;background:var(--purple);color:rgba(255,255,255,.92)}.blog-card:nth-child(3n+2) .blog-card-art.no-image{background:var(--orange)}.blog-card:nth-child(3n) .blog-card-art.no-image{background:#197a81}
.blog-card-art.no-image::before{content:"";position:absolute;width:52%;aspect-ratio:2 / 1;right:-13%;top:12%;clip-path:polygon(50% 0,100% 50%,50% 100%,0 50%);background:rgba(255,255,255,.15);box-shadow:0 46px 0 rgba(43,37,48,.12)}.blog-card-art.no-image::after{display:none}.blog-art-icon{position:relative;z-index:1;display:flex;align-items:center;justify-content:center}.blog-art-icon svg{width:clamp(3rem,6vw,4.6rem);height:clamp(3rem,6vw,4.6rem);fill:none;stroke:currentColor;stroke-width:1.15;stroke-linecap:round;stroke-linejoin:round}
.blog-card-copy{display:flex;flex:1;flex-direction:column;align-items:flex-start;padding:26px}.blog-card h3{margin-top:12px;font-family:'Fjalla One',sans-serif;font-size:clamp(1.28rem,2.1vw,1.65rem);font-weight:400;line-height:1.08;letter-spacing:.035em;text-transform:uppercase;color:var(--dark)}
.blog-card-copy>p:not(.post-meta){margin-top:13px;font-size:.93rem;line-height:1.6;font-weight:300;color:#676166}.blog-card .blog-read{margin-top:auto;padding-top:22px}.blog-card-coming{background:#f5f3f2}.blog-card-coming .blog-read{color:#807980}
@media(max-width:860px){.blog-feature{grid-template-columns:1fr}.blog-feature-art{min-height:230px}.blog-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.blog-heading{margin-top:60px}}
@media(max-width:600px){.blog-hero{padding:68px 24px}.blog-hero::before{width:100vw;right:-50vw;top:-28%}.blog-topline{display:block}.blog-topics{justify-content:flex-start;margin-top:13px}.blog-feature{margin-top:30px}.blog-feature-art{min-height:195px}.blog-feature-copy{padding:30px 26px}.blog-heading{display:block;margin-top:48px}.blog-heading>p{margin-top:16px}.blog-grid{grid-template-columns:1fr;gap:20px}.blog-card-copy{padding:24px}.blog-card h3{font-size:1.55rem}}
@media(prefers-reduced-motion:reduce){.blog-card,.blog-card-art img,.blog-read span{transition:none}.blog-card:hover,.blog-card:hover .blog-card-art img,.blog-read:hover span{transform:none}}

/* franja naranja de statement (como el home actual) */
.band-orange{background:var(--orange);color:#fff;text-align:center}
.band-orange strong{font-weight:700}
.band-orange .lead{font-size:clamp(1.15rem,2.2vw,1.5rem);max-width:900px;margin:0 auto}
.band-dark{background:var(--dark-2);color:#fff}
/* "¿Por qué Kubik?" — composición editorial: promesa, evidencia y razones.
   La información crítica vive como texto real para lectura, SEO y citabilidad. */
.why-section{position:relative;overflow:hidden;background:var(--dark-2);color:#fff;padding:104px 24px 88px}
.why-section::before{content:"";position:absolute;width:720px;height:720px;top:-440px;right:-230px;border-radius:50%;background:radial-gradient(circle,rgba(78,51,248,.38),transparent 68%);pointer-events:none}
.why-section::after{content:"";position:absolute;width:440px;height:440px;bottom:-300px;left:-190px;border-radius:50%;background:radial-gradient(circle,rgba(57,208,216,.18),transparent 70%);pointer-events:none}
.why-section .wrap{position:relative;z-index:1}
.why-intro{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(300px,.95fr);gap:70px;align-items:center}
.why-intro .kicker{color:var(--orange-2);margin-bottom:16px}
.why-title{font-family:'Fjalla One',sans-serif;font-size:clamp(2.9rem,7.2vw,6.2rem);font-weight:400;line-height:.98;letter-spacing:.015em;text-transform:uppercase;color:#fff}
.why-title em{font-style:normal;color:var(--orange-2)}
.why-answer{padding:0 0 9px;border-bottom:1px solid rgba(255,255,255,.22)}
.why-answer p{font-size:1.04rem;line-height:1.7;font-weight:300;color:rgba(255,255,255,.82)}
.why-answer p+p{margin-top:15px;color:#fff}
.why-answer strong{color:#fff;font-weight:700}
.why-link{display:inline-block;margin-top:22px;color:var(--orange-2);font-family:'Fjalla One',sans-serif;font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;text-decoration:none;white-space:nowrap}
.why-link span{display:inline-block;margin-left:8px;font-size:1.5em;vertical-align:-.12em;transition:transform .25s ease}
.why-link:hover{color:#fff;text-decoration:none}.why-link:hover span{transform:translateX(6px)}
@media(max-width:860px){.why-section{padding-top:82px}.why-intro{grid-template-columns:1fr;gap:28px}}
@media(max-width:560px){.why-section{padding:68px 20px}.why-title{font-size:2.55rem}}
@media(prefers-reduced-motion:reduce){.why-link span{transition:none}}
.band-gray{background:var(--gray-bg)}

/* ---------- Bloque de respuesta directa (GEO) ---------- */
.answer{background:#fff7f3;border-left:4px solid var(--orange);padding:22px 26px;margin:26px 0;font-size:1.05rem}
.answer .tag{display:block;font-family:'Fjalla One',sans-serif;text-transform:uppercase;letter-spacing:.18em;font-size:.68rem;color:var(--orange);margin-bottom:8px}

/* ---------- Cards de color (especialidades) ---------- */
.color-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:0}
.color-card{color:#fff;padding:56px 24px;text-align:center;display:flex;flex-direction:column;gap:14px;align-items:center;transition:filter .2s}
.color-card:hover{filter:brightness(1.08);text-decoration:none}
.color-card .icon{font-size:2.2rem;line-height:1}
.color-card h3{font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.16em;font-size:1rem}
.color-card h3::after{content:"";display:block;width:40px;height:2px;background:#fff;opacity:.6;margin:10px auto 0}
.color-card p{font-weight:300;font-size:.9rem;color:rgba(255,255,255,.85)}
.bg-purple{background:var(--purple)}.bg-orange{background:var(--orange)}.bg-magenta{background:var(--magenta)}.bg-dark{background:var(--dark)}.bg-teal{background:var(--teal)}

/* ---------- Cards blancas ---------- */
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:22px;margin-top:36px}
.card{background:#fff;border:1px solid #e8e8e8;padding:28px;text-align:left}
.card h3{font-family:'Fjalla One',sans-serif;font-weight:400;letter-spacing:.06em;text-transform:uppercase;font-size:1.02rem;color:var(--dark);margin-bottom:10px}
.card p{font-size:.95rem;color:#666}
.card .more{display:inline-block;margin-top:12px;font-size:.8rem;letter-spacing:.12em;text-transform:uppercase}
.card .clientes{font-size:.82rem;color:var(--muted);margin-top:10px}

/* ---------- Cards de industria (hover con colores institucionales) ----------
   Barra de acento que se despliega arriba + elevación + título toma el color.
   Paleta rotando por posición: naranja → teal → morado → magenta → dark. */
.ind-cards .card{--acc:var(--orange);position:relative;overflow:hidden;
  transition:transform .28s ease,box-shadow .3s ease}
.ind-cards .card::before{content:"";position:absolute;top:0;left:0;right:0;height:4px;
  background:var(--acc);transform:scaleX(0);transform-origin:left;
  transition:transform .4s cubic-bezier(.65,0,.35,1)}
.ind-cards .card:hover{transform:translateY(-6px);box-shadow:0 16px 32px rgba(43,37,48,.14)}
.ind-cards .card:hover::before{transform:scaleX(1)}
.ind-cards .card h3{transition:color .3s ease}
.ind-cards .card:hover h3{color:var(--acc)}
.ind-cards .card .more{color:var(--muted);transition:color .3s,letter-spacing .3s}
.ind-cards .card:hover .more{color:var(--acc);letter-spacing:.18em}
.ind-cards .card:nth-child(5n+1){--acc:var(--orange)}
.ind-cards .card:nth-child(5n+2){--acc:var(--teal)}
.ind-cards .card:nth-child(5n+3){--acc:var(--purple)}
.ind-cards .card:nth-child(5n+4){--acc:var(--magenta)}
.ind-cards .card:nth-child(5n+5){--acc:var(--dark-2)}
@media(prefers-reduced-motion:reduce){
  .ind-cards .card,.ind-cards .card::before{transition:none}
  .ind-cards .card:hover{transform:none}
}

/* ---------- Industrias Home: mosaico editorial full-bleed ---------- */
.industries-home{padding:72px 0 0;overflow:hidden}
.industries-intro{padding:0 24px 44px}
.industries-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));width:100%;background:var(--dark-2)}
.industry-tile{--tile:#212226;--tile-accent:var(--orange-2);position:relative;isolation:isolate;min-height:340px;padding:38px clamp(24px,3.2vw,54px) 32px;display:flex;flex-direction:column;align-items:flex-start;background:var(--tile);color:#fff;overflow:hidden;text-decoration:none;border-right:1px solid rgba(255,255,255,.13);border-bottom:1px solid rgba(255,255,255,.13);transition:background .35s ease,color .35s ease}
.industry-tile::before{content:"";position:absolute;z-index:-1;width:230px;height:230px;right:-108px;top:-105px;border:1px solid rgba(255,255,255,.25);border-radius:50%;transition:transform .55s cubic-bezier(.65,0,.35,1),background .35s ease}
.industry-tile:hover{background:#fff;color:var(--dark);text-decoration:none}
.industry-tile:hover::before{transform:scale(2.8);background:color-mix(in srgb,var(--tile-accent) 13%,transparent)}
.industry-tile:focus-visible{outline:4px solid #fff;outline-offset:-8px;z-index:1}
.industry-tile:nth-child(5n+1){--tile:#343036;--tile-accent:var(--orange-2)}
.industry-tile:nth-child(5n+2){--tile:#4e33f8;--tile-accent:#fff}
.industry-tile:nth-child(5n+3){--tile:#d51f72;--tile-accent:#fff}
.industry-tile:nth-child(5n+4){--tile:#183e43;--tile-accent:var(--teal)}
.industry-tile:nth-child(5n+5){--tile:var(--orange);--tile-accent:#fff}
.industry-icon{width:42px;height:42px;fill:none;stroke:currentColor;stroke-width:1.35;stroke-linecap:round;stroke-linejoin:round;opacity:.94}
.industry-name{margin-top:44px;font-family:'Fjalla One',sans-serif;font-size:clamp(1.35rem,2.3vw,2rem);font-weight:400;line-height:1.08;letter-spacing:.04em;text-transform:uppercase}
.industry-tile p{max-width:330px;margin-top:13px;font-size:.98rem;line-height:1.55;font-weight:300;color:rgba(255,255,255,.84);transition:color .35s ease}
.industry-tile:hover p{color:#56505a}
.industry-clients{max-width:330px;margin-top:18px;font-size:.7rem;line-height:1.5;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.58);transition:color .35s ease}
.industry-tile:hover .industry-clients{color:#756e76}
.industry-go{display:flex;align-items:center;gap:12px;margin-top:auto;padding-top:26px;font-family:'Fjalla One',sans-serif;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--tile-accent);transition:color .35s ease}
.industry-go b{font-family:'Lato',sans-serif;font-size:1.5rem;font-weight:300;line-height:.6;transition:transform .3s ease}
.industry-tile:hover .industry-go{color:var(--orange-text)}
.industry-tile:hover .industry-go b{transform:translateX(8px)}
.industries-all{padding:30px 24px 42px;text-align:center;background:var(--dark-2)}
.industries-all a{color:#fff;font-family:'Fjalla One',sans-serif;font-size:.78rem;letter-spacing:.15em;text-transform:uppercase;text-decoration:none}
.industries-all a span{display:inline-block;margin-left:8px;color:var(--orange-2);font-size:1.35em;vertical-align:-.1em;transition:transform .25s ease}
.industries-all a:hover{text-decoration:none;color:var(--teal)}.industries-all a:hover span{transform:translateX(6px)}
@media(max-width:860px){.industries-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.industry-tile{min-height:320px}}
@media(max-width:560px){.industries-home{padding-top:58px}.industries-intro{padding-bottom:34px}.industries-grid{grid-template-columns:1fr}.industry-tile{min-height:290px;padding:30px 26px}.industry-name{margin-top:30px}.industry-tile p{font-size:.93rem}.industry-clients{margin-top:13px}.industries-all{padding:26px 20px 32px}}
@media(prefers-reduced-motion:reduce){.industry-tile,.industry-tile::before,.industry-tile p,.industry-clients,.industry-go,.industry-go b,.industries-all a span{transition:none}.industry-tile:hover::before,.industry-tile:hover .industry-go b,.industries-all a:hover span{transform:none}}

/* ---------- Métricas / stats ---------- */
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:24px;text-align:center;margin-top:40px}
.stat .num{font-family:'Fjalla One',sans-serif;font-size:2.6rem;color:var(--orange)}
.band-dark .stat .num{color:var(--teal)}
.stat .lbl{font-size:.9rem;color:var(--muted);font-weight:300}
.stat .src{display:block;font-size:.72rem;color:var(--muted);margin-top:4px}

/* ---------- Logos ---------- */
.logos{display:flex;flex-wrap:wrap;gap:34px;justify-content:center;align-items:center;filter:grayscale(1);opacity:.75;margin-top:30px}
.logos span{font-family:'Fjalla One',sans-serif;letter-spacing:.1em;color:#888;font-size:1.05rem;text-transform:uppercase}

/* ---------- FAQ ---------- */
.faq{max-width:860px;margin:36px auto 0}
.faq details{border-bottom:1px solid #e5e5e5;padding:18px 4px}
.faq summary{cursor:pointer;font-weight:700;color:var(--dark);font-size:1.02rem;list-style:none;position:relative;padding-right:30px}
.faq summary::after{content:"+";position:absolute;right:4px;top:0;color:var(--orange);font-size:1.3rem;font-weight:400}
.faq details[open] summary::after{content:"–"}
.faq p{margin-top:12px;font-size:.98rem;color:#555}

/* ---------- Proceso ---------- */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:18px;margin-top:36px;text-align:center}
.step .n{font-family:'Fjalla One',sans-serif;color:var(--orange);font-size:1.5rem}
.step h4{font-size:.9rem;text-transform:uppercase;letter-spacing:.08em;color:var(--dark);margin:6px 0}
.step p{font-size:.85rem;color:#777;font-weight:300}

/* ---------- Tablas ---------- */
table.tbl{width:100%;border-collapse:collapse;margin-top:28px;font-size:.95rem}
.tbl th{font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.08em;font-size:.8rem;background:var(--dark-2);color:#fff;padding:12px 14px;text-align:left}
.tbl td{border:1px solid #e5e5e5;padding:12px 14px;vertical-align:top}
.tbl th[scope="row"]{font-family:'Lato',sans-serif;font-weight:700;text-transform:none;letter-spacing:0;font-size:.95rem;background:transparent;color:var(--dark);border:1px solid #e5e5e5;padding:12px 14px;text-align:left;vertical-align:top}
.tbl tr:nth-child(even) th[scope="row"]{background:#fafafa}
.tbl tr:nth-child(even) td{background:#fafafa}
@media(max-width:760px){table.tbl{display:block;overflow-x:auto;-webkit-overflow-scrolling:touch}}

/* ---------- Caso: fila de métricas ---------- */
.case-metrics{display:flex;gap:28px;flex-wrap:wrap;justify-content:center;margin:0 auto}
.case-label{display:flex;align-items:center;gap:12px;margin:34px 0 6px}
.case-label .ic{color:var(--orange);font-size:1.4rem}
.case-label h2{font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.14em;font-size:1.05rem;color:#7c7c7c}
.case-sub{color:var(--orange);font-weight:700;font-size:1.15rem;margin-bottom:8px}
blockquote{border-left:4px solid var(--teal);padding:14px 22px;margin:30px 0;font-weight:300;font-size:1.1rem;color:#555;background:#fafafa}
blockquote footer{font-size:.85rem;color:var(--muted);margin-top:8px}

/* ---------- Artículo ---------- */
.article{max-width:800px;margin:0 auto}
.article h2{font-size:1.4rem;color:var(--dark);margin:40px 0 14px}
.article h3{font-size:1.1rem;color:var(--dark);margin:28px 0 10px}
.article p{margin-bottom:16px}
.article ul,.article ol{margin:0 0 16px 24px}
.article li{margin-bottom:8px}
.byline{display:flex;gap:12px;align-items:center;font-size:.85rem;color:var(--muted);margin:18px 0 6px}
.byline .avatar{width:38px;height:38px;border-radius:50%;background:var(--orange);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700}
.dato{background:#f2fbfc;border-left:4px solid var(--teal);padding:14px 18px;margin:18px 0;font-size:.95rem}
.dato .src{color:var(--muted);font-size:.8rem}
.cta-inline{background:var(--dark-2);color:#fff;padding:22px 26px;margin:30px 0;display:flex;gap:18px;align-items:center;justify-content:space-between;flex-wrap:wrap}
.cta-inline p{font-weight:300;margin:0}

/* ---------- Footer ---------- */
footer.site{background:var(--dark);color:#c9c5cb;padding:64px 24px 32px;position:relative;overflow:hidden}
footer .cols{position:relative;max-width:1080px;margin:0 auto;display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:34px}
footer h4{font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.14em;color:#fff;font-size:.85rem;margin-bottom:14px}
footer .foot-logo{height:46px;width:auto;display:block;margin-bottom:16px}
footer ul{list-style:none}
footer li{margin-bottom:8px;font-size:.9rem;font-weight:300}
footer a{color:#c9c5cb}
footer .tel{color:#fff;font-size:1.15rem}
footer .tel b{color:var(--orange-2)}
footer .partners{display:flex;gap:22px;align-items:center;margin-top:10px;font-size:.8rem;letter-spacing:.06em;color:#9a939e}
footer .legal{position:relative;text-align:center;border-top:1px solid rgba(255,255,255,.12);margin-top:44px;padding-top:22px;font-size:.8rem;color:#9a939e}

/* ---------- WhatsApp flotante ---------- */
.wa{position:fixed;right:26px;bottom:26px;width:58px;height:58px;border-radius:50%;background:var(--orange-2);color:#fff;display:flex;align-items:center;justify-content:center;font-size:1.5rem;box-shadow:0 6px 18px rgba(0,0,0,.25);z-index:60;text-decoration:none}
.wa:hover{text-decoration:none;transform:scale(1.06)}

/* ---------- Carrusel de casos (scroll-snap; tarjeta autocontenida: 1 métrica = 1 idea) ---------- */
.case-carousel{position:relative;margin-top:36px}
.case-track{display:flex;gap:24px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;
  padding:8px 6px 26px;scrollbar-width:none;
  content-visibility:auto;contain-intrinsic-size:auto 480px; /* scroller horizontal fuera de vista: no romper el LCP (ver nota abajo) */
  -webkit-mask-image:linear-gradient(90deg,#000 94%,transparent);mask-image:linear-gradient(90deg,#000 94%,transparent)}
.case-track::-webkit-scrollbar{display:none}
.case-slide{flex:0 0 372px;scroll-snap-align:start;background:#fff;text-align:left;display:flex;flex-direction:column;
  box-shadow:0 2px 10px rgba(43,37,48,.08);transition:transform .25s,box-shadow .25s;text-decoration:none;color:var(--text)}
.case-slide:hover{transform:translateY(-6px);box-shadow:0 14px 30px rgba(43,37,48,.16);text-decoration:none}
@media(max-width:760px){.case-slide{flex:0 0 86%}}
/* header de marca (bloque de color, lenguaje del sitio) */
.case-slide .head{color:#fff;padding:26px 26px 22px;display:flex;justify-content:space-between;align-items:flex-start;gap:12px}
.case-slide .head .client{font-family:'Fjalla One',sans-serif;font-size:1.5rem;letter-spacing:.04em;line-height:1.1}
.case-slide .head .sector{font-size:.62rem;letter-spacing:.16em;text-transform:uppercase;border:1px solid rgba(255,255,255,.55);padding:5px 10px;border-radius:20px;white-space:nowrap}
/* la métrica es la protagonista */
.case-slide .metric{padding:26px 26px 6px}
.case-slide .metric .num{font-family:'Fjalla One',sans-serif;font-size:2.7rem;line-height:1;color:var(--dark)}
.case-slide .metric .lbl{font-size:.92rem;color:var(--muted);font-weight:300;margin-top:6px}
.case-slide .body{padding:10px 26px 24px;display:flex;flex-direction:column;gap:12px;flex:1}
.case-slide .body p{font-size:.92rem;color:#666;font-weight:300;flex:1}
.case-slide .body .more{font-size:.75rem;letter-spacing:.16em;text-transform:uppercase;color:var(--orange)}
.case-slide:hover .body .more{text-decoration:underline}
/* controles fuera del área de tarjetas: fila superior derecha (nunca enciman contenido) */
.car-controls{display:flex;justify-content:flex-end;gap:10px;margin-bottom:14px}
.car-btn{width:46px;height:46px;border-radius:50%;border:1px solid #d8d8d8;background:#fff;color:var(--dark);
  font-size:1.1rem;cursor:pointer;display:flex;align-items:center;justify-content:center;transition:background .2s,color .2s,border-color .2s}
.car-btn:hover{background:var(--orange);color:#fff;border-color:var(--orange)}
@media(max-width:760px){.car-controls{display:none}}
.case-hint{display:none;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-top:2px}
@media(max-width:760px){.case-hint{display:block}}

/* ---------- Slider de proyectos full-width (como el sitio actual) ---------- */
.proj-slider{position:relative}
.proj-track{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;scrollbar-width:none;content-visibility:auto;contain-intrinsic-size:auto 460px}
.proj-track::-webkit-scrollbar{display:none}
.proj-slide{position:relative;flex:0 0 100%;scroll-snap-align:start;min-height:420px;display:flex;align-items:flex-end;text-decoration:none;overflow:hidden}
.proj-slide img.bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .7s cubic-bezier(.2,.6,.2,1)}
.proj-slide:hover img.bg{transform:scale(1.06)}
.proj-slide::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(43,37,48,.85) 0%,rgba(43,37,48,.15) 45%,transparent 70%)}
.proj-slide .cap{position:relative;z-index:2;color:#fff;padding:36px 44px;max-width:640px;transition:transform .45s cubic-bezier(.2,.6,.2,1)}
.proj-slide:hover .cap{transform:translateY(-6px)}
.proj-slide .cap .kicker{color:var(--teal)}
.proj-slide .cap h3{position:relative;width:fit-content;font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.08em;font-size:clamp(1.3rem,2.6vw,2rem);margin:8px 0 6px;transition:text-shadow .35s ease,transform .45s cubic-bezier(.2,.6,.2,1);transform-origin:left center}
/* barra de acento teal que se dibuja bajo el título en hover */
.proj-slide .cap h3::after{content:"";position:absolute;left:0;bottom:-6px;width:0;height:3px;background:var(--teal);border-radius:2px;transition:width .5s cubic-bezier(.2,.6,.2,1)}
.proj-slide:hover .cap h3{transform:scale(1.04);text-shadow:0 6px 26px rgba(57,208,216,.45)}
.proj-slide:hover .cap h3::after{width:64px}
.proj-slide .cap p{font-weight:300;font-size:.98rem;color:rgba(255,255,255,.88);margin:0 0 12px}
/* CTA: sin subrayado. Efecto = tracking se abre + color a blanco + flecha con latido continuo */
.proj-slide .cap .more{display:inline-flex;align-items:center;gap:9px;font-size:.75rem;letter-spacing:.16em;text-transform:uppercase;color:var(--orange-2);transition:color .3s ease,letter-spacing .3s ease}
.proj-slide .cap .more .arw{display:inline-block;will-change:transform}
.proj-slide:hover{text-decoration:none}
.proj-slide:hover .cap .more{color:#fff;letter-spacing:.26em;text-decoration:none}
.proj-slide:hover .cap .more .arw{animation:proj-arw 1s ease-in-out infinite}
@keyframes proj-arw{0%,100%{transform:translateX(0)}50%{transform:translateX(8px)}}
@media(prefers-reduced-motion:reduce){.proj-slide:hover .cap .more .arw{animation:none}.proj-slide:hover img.bg{transform:none}.proj-slide:hover .cap h3{transform:none}}
.proj-slider .car-controls{position:absolute;top:22px;right:22px;z-index:5;margin:0}
.proj-slider .car-btn{background:rgba(33,34,38,.75);color:#fff;border:none}
.proj-slider .car-btn:hover{background:var(--orange)}
@media(max-width:760px){.proj-slide{min-height:320px}.proj-slide .cap{padding:24px 18px}.proj-slider .car-controls{display:flex}}

/* ---------- Slider full-bleed de proyectos por industria (.ind-projects) ---------- */
.ind-projects{background:var(--dark-2);color:#fff;padding:46px 0 22px;overflow:hidden}
.ind-projects .ip-head{display:flex;align-items:flex-end;justify-content:space-between;gap:24px;padding:0 max(24px,calc((100% - 1080px)/2));margin-bottom:4px}
.ind-projects .ip-head .kicker{color:var(--teal)}
.ind-projects .ip-head h2{color:#fff}
.ind-projects .ip-intro{font-weight:300;font-size:.98rem;color:rgba(255,255,255,.68);max-width:540px;margin:10px 0 0}
.ind-projects .ip-controls{display:flex;gap:10px;flex-shrink:0}
.ind-projects .car-btn{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.24);color:#fff}
.ind-projects .car-btn:hover{background:var(--orange);border-color:var(--orange);color:#fff}
/* padding vertical = aire para el hover-lift y la sombra; overflow-x:auto obliga overflow-y a recortar, así que el respiro debe vivir dentro del track */
.ip-track{display:flex;gap:22px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;padding:32px max(24px,calc((100% - 1080px)/2)) 52px;scrollbar-width:none;align-items:stretch;content-visibility:auto;contain-intrinsic-size:auto 520px}
.ip-track::-webkit-scrollbar{display:none}
.ip-card{flex:0 0 clamp(300px,44vw,540px);scroll-snap-align:start;display:flex;flex-direction:column;border-radius:18px;overflow:hidden;background:#211d27;transition:transform .4s ease,box-shadow .4s ease}
.ip-card:hover{transform:translateY(-8px);box-shadow:0 20px 44px rgba(0,0,0,.45)}
/* --- carrusel de imágenes dentro del card --- */
.ip-media{position:relative;aspect-ratio:16/11;overflow:hidden;background:#151119}
.ip-slides{display:flex;height:100%;transition:transform .45s cubic-bezier(.4,0,.2,1)}
.ip-slides > *{flex:0 0 100%}
.ip-slides img:not(.ip-logo){width:100%;height:100%;object-fit:cover;display:block}
.ip-slide{position:relative;height:100%}
/* primer slide "marca": hero + logo del cliente centrado sobre scrim */
.ip-slide--brand::after{content:"";position:absolute;inset:0;background:rgba(18,15,20,.5);z-index:1}
.ip-logo{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:auto;height:auto;max-width:78%;max-height:55%;z-index:2;filter:drop-shadow(0 4px 16px rgba(0,0,0,.55))}
.ip-nav{position:absolute;top:50%;transform:translateY(-50%);width:38px;height:38px;border-radius:50%;border:none;background:rgba(21,17,25,.55);color:#fff;font-size:1.2rem;line-height:1;cursor:pointer;display:flex;align-items:center;justify-content:center;opacity:0;transition:opacity .3s,background .3s;z-index:3}
.ip-media:hover .ip-nav{opacity:1}
.ip-nav:hover{background:var(--orange)}
.ip-nav.prev{left:12px}.ip-nav.next{right:12px}
.ip-dots{position:absolute;bottom:12px;left:0;right:0;display:flex;gap:6px;justify-content:center;z-index:3;pointer-events:none}
.ip-dots i{width:7px;height:7px;border-radius:50%;background:rgba(255,255,255,.45);transition:background .3s,width .3s}
.ip-dots i.on{background:#fff;width:18px;border-radius:4px}
/* media tipo demo (sin fotos): bloque de gradiente */
.ip-media.grad{display:flex;align-items:flex-start;justify-content:flex-start;text-decoration:none;background:linear-gradient(150deg,#2f2a34 0%,#191520 100%)}
.ip-media.grad-teal{background:linear-gradient(150deg,#0d5f63 0%,#062a2c 100%)}
.ip-media.grad-orange{background:linear-gradient(150deg,#8c2a08 0%,#3a1204 100%)}
.ip-media.grad-purple{background:linear-gradient(150deg,#3d1d56 0%,#160b20 100%)}
/* --- meta (texto bajo la imagen) --- */
.ip-meta{display:flex;flex-direction:column;flex:1;padding:24px 26px 26px;text-decoration:none;color:#fff}
.ip-kicker{font-size:.66rem;letter-spacing:.18em;text-transform:uppercase;color:var(--teal);margin:0}
.ip-card h3{font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.05em;font-size:clamp(1.3rem,2.2vw,1.75rem);color:#fff;margin:8px 0 12px;line-height:1.05}
.ip-tags{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:18px}
.ip-tags span{font-size:.62rem;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,255,255,.85);border:1px solid rgba(255,255,255,.32);padding:5px 11px;border-radius:20px;white-space:nowrap}
.ip-go{margin-top:auto;font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--orange-2);font-weight:600;display:inline-flex;align-items:center;gap:8px;transition:letter-spacing .3s,color .3s}
.ip-go .arw{display:inline-block;transition:transform .3s ease}
.ip-card:hover .ip-go{letter-spacing:.24em;color:var(--orange)}
.ip-card:hover .ip-go .arw{transform:translate(4px,-4px)}
.ip-hint{display:none}
@media(max-width:760px){
  .ind-projects{padding:34px 0 14px}
  .ind-projects .ip-head{flex-direction:column;align-items:flex-start;margin-bottom:22px}
  .ind-projects .ip-controls{display:flex;margin-top:18px}
  .ip-card{flex:0 0 82%}
  .ip-nav{opacity:1}
  .ip-hint{display:block;color:rgba(255,255,255,.5);font-size:.8rem;margin:16px 0 0;padding:0 24px}
}

/* ---------- Video de fondo con carga diferida (hero) ---------- */
.hero.has-video{position:relative}
.hero.has-video>*{position:relative;z-index:2}
/* imagen de fondo como <img> real: candidato LCP explícito y temprano */
.hero .hero-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.hero .bgvid{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1;opacity:0;transition:opacity 1.2s ease}
.hero .bgvid.ready{opacity:1}
.hero .video-shade{position:absolute;inset:0;background:rgba(43,37,48,.8);z-index:1}

/* ---------- Tricolor "sobre kubik" (bloques con flecha, como el sitio actual) ---------- */
.tricolor{display:grid;grid-template-columns:repeat(3,1fr)}
.tri{position:relative;color:#fff;padding:84px 44px;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;gap:26px}
.tri p{font-weight:300;font-size:1.05rem;line-height:1.8;max-width:360px;margin:0}
.tri img{width:49px;height:auto}
/* flecha que apunta al siguiente bloque (solo desktop) */
.tri:not(:last-child)::after{content:"";position:absolute;right:-26px;top:50%;transform:translateY(-50%);
  border:26px solid transparent;border-right:none;border-left-color:inherit;z-index:3}
.tri.bg-orange::after{border-left-color:var(--orange)}
.tri.bg-dark2::after{border-left-color:var(--dark-2)}
.tri.bg-dark2{background:var(--dark-2)}
.tri.bg-gray2{background:#8F8B94}
@media(max-width:900px){
  .tricolor{grid-template-columns:1fr}
  .tri{padding:56px 28px}
  .tri:not(:last-child)::after{right:auto;left:50%;top:auto;bottom:-26px;transform:translateX(-50%);
    border:26px solid transparent;border-bottom:none;border-top-color:inherit}
  .tri.bg-orange::after{border-top-color:var(--orange);border-left-color:transparent}
  .tri.bg-dark2::after{border-top-color:var(--dark-2);border-left-color:transparent}
}

/* ---------- Carrusel de logos (marquee CSS puro, pausa on hover) ---------- */
.marquee{overflow:hidden;position:relative;margin-top:34px;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee .track{display:flex;gap:56px;width:max-content;animation:mq 45s linear infinite}
.marquee .track.rev{animation-direction:reverse}
.marquee:hover .track{animation-play-state:paused}
/* -28px = medio gap (56/2): con 2 copias iguales y flex-gap, translateX(-50%)
   queda corto medio gap y provoca el salto. Descontarlo hace el loop perfecto. */
@keyframes mq{from{transform:translateX(0)}to{transform:translateX(calc(-50% - 28px))}}
@media(prefers-reduced-motion:reduce){.marquee .track{animation:none;flex-wrap:wrap;width:auto;justify-content:center}}
.brand-item{display:flex;flex-direction:column;align-items:center;gap:10px;min-width:120px}
.brand-item img{height:190px;width:auto;filter:grayscale(1) brightness(1.15);opacity:1;transition:filter .25s,opacity .25s}
.brand-item:hover img{filter:none;opacity:1}
.brand-item .bname{font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}

/* ---------- Paneles de especialidad (interactivos, estilo nuestra-especialidad) ---------- */
.spec-panels{display:flex;min-height:440px}
.spec{flex:1;color:#fff;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;
  padding:44px 26px;text-decoration:none;transition:flex .45s cubic-bezier(.4,0,.2,1),filter .3s;position:relative;overflow:hidden}
.spec:hover{flex:2.1;filter:brightness(1.05);text-decoration:none}
.spec .icon{width:58px;height:58px;margin-bottom:20px;transition:transform .4s}
.spec:hover .icon{transform:scale(1.15)}
.spec h3{font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.18em;font-size:1.02rem;line-height:1.4}
.spec h3::after{content:"";display:block;width:44px;height:2px;background:#fff;opacity:.6;margin:12px auto 0;transition:width .4s}
.spec:hover h3::after{width:80px}
.spec .desc{max-height:0;opacity:0;overflow:hidden;transition:max-height .5s ease,opacity .4s ease .1s;font-weight:300;font-size:.92rem;color:rgba(255,255,255,.9);max-width:300px}
.spec:hover .desc{max-height:180px;opacity:1;margin-top:16px}
.spec .go{font-size:.7rem;letter-spacing:.2em;text-transform:uppercase;border:1px solid rgba(255,255,255,.7);padding:8px 16px;border-radius:2px;margin-top:14px;opacity:0;transition:opacity .4s ease .15s}
.spec:hover .go{opacity:1}
@media(max-width:900px){
  .spec-panels{flex-direction:column;min-height:0}
  .spec{padding:36px 22px}
  .spec .desc{max-height:none;opacity:1;margin-top:14px}
  .spec .go{opacity:1}
  .spec:hover{flex:1}
}

/* ================= SUBMENÚS (dropdown desktop / chips en móvil) =================
   Enlaces reales siempre en el DOM: el submenú también es enlazado interno para SEO. */
.nav li{list-style:none}
.has-sub{position:relative}
/* toggle de sección (acordeón móvil): oculto pero presente; en desktop sale del tab-order */
.sub-toggle{position:absolute;width:1px;height:1px;opacity:0;pointer-events:none}
@media(min-width:901px){.sub-toggle{display:none}}
.has-sub .caret{font-size:.6rem;margin-left:6px;opacity:.6;display:inline-block;transition:transform .25s;pointer-events:none}
.has-sub:hover .caret,.has-sub:focus-within .caret{transform:rotate(180deg);opacity:1}
.has-sub .sub{position:absolute;top:calc(100% + 14px);left:50%;transform:translate(-50%,10px);min-width:216px;
  list-style:none;display:block;
  background:var(--dark-2);border-top:3px solid var(--orange);box-shadow:0 14px 34px rgba(0,0,0,.35);
  padding:6px 0;margin:0;opacity:0;visibility:hidden;transition:opacity .22s,transform .25s;z-index:90;
  max-height:70vh;overflow-y:auto}
/* puente invisible para que el hover no se corte entre el item y el panel */
.has-sub::after{content:"";position:absolute;left:0;right:0;top:100%;height:16px}
.has-sub:hover .sub,.has-sub:focus-within .sub{opacity:1;visibility:visible;transform:translate(-50%,0)}
.has-sub .sub li{margin:0}
.has-sub .sub a{display:block;padding:7px 16px;line-height:1.5;color:#c9c5cb;font-size:.76rem;letter-spacing:.05em;text-transform:uppercase;text-decoration:none;white-space:nowrap;transition:background .15s,color .15s,padding-left .2s}
.has-sub .sub a:hover{background:var(--orange);color:#fff;padding-left:22px;text-decoration:none}
.has-sub .sub .all a{color:var(--orange-2);font-size:.7rem;border-top:1px solid rgba(255,255,255,.1);margin-top:4px;padding-top:9px}
.has-sub .sub .all a:hover{color:#fff}

/* ================= MENÚ MÓVIL (hamburguesa + panel slide-in) =================
   Los enlaces SIEMPRE están en el DOM (SEO/GEO intacto); solo cambia su presentación.
   Sin JS: checkbox accesible por teclado + :has() para bloquear scroll. */
.menu-toggle{position:absolute;opacity:0;pointer-events:none}
/* a11y: en desktop el menú hamburguesa no existe → el checkbox sale del árbol y del tab-order */
@media(min-width:901px){.menu-toggle{display:none}}
/* a11y: anillo de foco visible sobre el burger cuando se navega con teclado (el checkbox se opera con Espacio) */
.menu-toggle:focus-visible ~ .burger{outline:3px solid var(--orange);outline-offset:4px;border-radius:4px}
.burger{display:none;margin-left:auto;width:44px;height:44px;flex-direction:column;justify-content:center;gap:6px;cursor:pointer;z-index:120;align-items:center}
.burger span{display:block;width:26px;height:2px;background:#fff;transition:transform .35s,opacity .25s}

@media(max-width:900px){
  .nav{padding:14px 18px}
  .burger{display:flex}
  /* Panel: entra desde la derecha con easing suave (como el sitio anterior) */
  .nav ul.nav-links{
    position:fixed;inset:0;z-index:110;margin:0;
    background:linear-gradient(160deg,var(--orange) 0%,var(--orange-2) 100%);
    display:flex;flex-direction:column;justify-content:flex-start;align-items:center;gap:6px;
    transform:translateX(102%);transition:transform .45s cubic-bezier(.77,0,.18,1);
    visibility:hidden;overflow-y:auto;padding:70px 0 40px}
  .menu-toggle:checked ~ ul.nav-links{transform:translateX(0);visibility:visible}
  .nav ul.nav-links li{width:100%;text-align:center}
  .nav ul.nav-links a.item,.nav ul.nav-links .nav-cta>a{
    display:inline-block;color:#fff;font-family:'Fjalla One',sans-serif;
    font-size:1.35rem;letter-spacing:.18em;padding:14px 0;
    opacity:0;transform:translateX(28px);transition:opacity .3s,transform .35s}
  .nav ul.nav-links a.item.active{border-bottom:2px solid #fff}
  .nav ul.nav-links a.item.active::before{display:none} /* sin triángulo dentro del panel */
  /* stagger: los enlaces entran en cascada */
  .menu-toggle:checked ~ ul.nav-links a.item,.menu-toggle:checked ~ ul.nav-links .nav-cta>a{opacity:1;transform:none}
  .menu-toggle:checked ~ ul.nav-links li:nth-child(1) a{transition-delay:.12s}
  .menu-toggle:checked ~ ul.nav-links li:nth-child(2) a{transition-delay:.17s}
  .menu-toggle:checked ~ ul.nav-links li:nth-child(3) a{transition-delay:.22s}
  .menu-toggle:checked ~ ul.nav-links li:nth-child(4) a{transition-delay:.27s}
  .menu-toggle:checked ~ ul.nav-links li:nth-child(5) a{transition-delay:.32s}
  .menu-toggle:checked ~ ul.nav-links li:nth-child(6) a{transition-delay:.37s}
  .menu-toggle:checked ~ ul.nav-links li:nth-child(7) a{transition-delay:.42s}
  /* Submenús en el panel: acordeón por sección (colapsado; el caret expande, sin JS) */
  .has-sub::after{display:none}
  /* el caret deja de ser decorativo → disparador táctil del acordeón (área cómoda) */
  .nav ul.nav-links .caret{display:inline-block;pointer-events:auto;cursor:pointer;
    font-size:.95rem;opacity:.85;margin-left:10px;padding:10px;vertical-align:middle}
  .nav ul.nav-links .sub-toggle:checked ~ .caret{transform:rotate(180deg);opacity:1}
  /* colapsado por defecto; se expande solo cuando su checkbox de sección está marcado */
  .nav ul.nav-links .sub{position:static;transform:none;visibility:visible;min-width:0;
    background:transparent;border:none;box-shadow:none;margin:0;
    max-height:0;opacity:0;overflow:hidden;padding:0 24px;
    display:flex;flex-direction:column;align-items:center;gap:0;
    transition:max-height .38s cubic-bezier(.4,0,.2,1),opacity .3s,padding .38s}
  .nav ul.nav-links .sub-toggle:checked ~ .sub{max-height:640px;opacity:1;padding:2px 24px 12px}
  .nav ul.nav-links .sub li{width:auto}
  .nav ul.nav-links .sub a{padding:6px 10px;font-size:.72rem;letter-spacing:.08em;color:rgba(255,255,255,.9);
    border:none;white-space:nowrap;text-transform:none;font-family:'Lato',sans-serif;font-weight:300}
  .nav ul.nav-links .sub a:hover{background:transparent;color:#fff;padding-left:10px;text-decoration:underline}
  /* el link padre se distingue del sub por peso y tamaño */
  .nav ul.nav-links .has-sub > a.item{padding-bottom:6px}
  /* CTA dentro del panel, como botón ghost (mismo nodo que el botón naranja de desktop) */
  .nav ul.nav-links .nav-cta{margin-top:22px;margin-left:0}
  .nav ul.nav-links .nav-cta>a{background:transparent;border:1px solid rgba(255,255,255,.85);
    color:#fff;font-family:'Fjalla One',sans-serif;font-size:1rem;letter-spacing:.14em;
    padding:14px 26px;border-radius:2px}
  .nav ul.nav-links .nav-cta>a::before{display:none}
  /* burger → X (queda por encima del panel) */
  .menu-toggle:checked ~ .burger span:nth-child(1){transform:translateY(8px) rotate(45deg)}
  .menu-toggle:checked ~ .burger span:nth-child(2){opacity:0}
  .menu-toggle:checked ~ .burger span:nth-child(3){transform:translateY(-8px) rotate(-45deg)}
  /* bloquear scroll del fondo con el panel abierto */
  html:has(.menu-toggle:checked){overflow:hidden}
}
@media(prefers-reduced-motion:reduce){
  .nav ul.nav-links,.nav ul.nav-links a.item,.nav ul.nav-links .nav-cta>a,
  .nav ul.nav-links .sub,.nav ul.nav-links .caret{transition:none}
}

/* ================================================================
   SERVICIOS 2026 — layout abierto, tipografía display grande,
   formas flotantes y micro-interacciones. Solo transform/opacity.
   ================================================================ */
/* Hero abierto (alineado a la izquierda, aire generoso, formas flotantes) */
.svc-hero{position:relative;background:var(--dark-2);color:#fff;padding:104px 24px 88px;overflow:hidden}
.svc-hero .wrap{position:relative;z-index:2}
.svc-hero .kicker{color:var(--teal)}
.svc-hero h1{font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.05em;line-height:1.04;font-size:clamp(2.5rem,7vw,4.6rem);margin-top:14px;max-width:14em}
.svc-hero h1 em{font-style:normal;color:var(--orange)}
.svc-hero .sub{font-weight:300;font-size:clamp(1.05rem,1.8vw,1.3rem);color:rgba(255,255,255,.92);max-width:640px;margin-top:22px}
.svc-hero .actions{margin-top:34px;display:flex;gap:14px;flex-wrap:wrap}
/* formas decorativas flotantes (aria-hidden, cero peso semántico) */
.float-shapes{position:absolute;inset:0;z-index:1;pointer-events:none}
.float-shapes .fs{position:absolute;opacity:.85;animation:floaty 9s ease-in-out infinite}
.float-shapes .fs:nth-child(2n){animation-duration:12s;animation-delay:-3s}
.float-shapes .fs:nth-child(3n){animation-duration:15s;animation-delay:-6s}
@keyframes floaty{0%,100%{transform:translateY(0) rotate(0deg)}50%{transform:translateY(-22px) rotate(7deg)}}
/* glow suave de acento detrás del texto */
.svc-hero .glow{position:absolute;width:640px;height:640px;border-radius:50%;background:radial-gradient(circle,currentColor 0%,transparent 68%);opacity:.34;z-index:0}

/* Índice de servicios: filas editoriales abiertas (sin cajas) */
.svc-group{margin-top:64px}
.svc-group .gkicker{display:flex;align-items:center;gap:14px;font-family:'Fjalla One',sans-serif;text-transform:uppercase;letter-spacing:.2em;font-size:.8rem}
.svc-group .gkicker::after{content:"";flex:1;height:1px;background:#e3e3e3}
.svc-row{--acc:var(--orange);display:grid;grid-template-columns:1fr auto;gap:22px;align-items:baseline;padding:30px 12px;border-bottom:1px solid #ececec;text-decoration:none;color:var(--text);position:relative;overflow:hidden;transition:background .3s ease}
.svc-row::before{content:"";position:absolute;left:0;top:0;bottom:0;width:4px;background:var(--acc);transform:scaleY(0);transform-origin:bottom;transition:transform .35s cubic-bezier(.65,0,.35,1)}
.svc-row:hover{text-decoration:none;background:#fafafa}
.svc-row:focus-visible{background:#fafafa;outline:3px solid var(--acc);outline-offset:-3px}
.svc-row:focus-visible::before{transform:scaleY(1)}
.svc-row.rv{transition:background .3s ease,opacity .6s ease,transform .65s cubic-bezier(.65,0,.35,1)}
.svc-row:hover::before{transform:scaleY(1)}
.svc-row h3{font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.06em;font-size:clamp(1.35rem,3vw,2.1rem);color:var(--dark);transition:color .3s,transform .35s cubic-bezier(.65,0,.35,1)}
.svc-row:hover h3{color:var(--acc);transform:translateX(10px)}
.svc-row p{font-weight:300;color:#707070;font-size:.98rem;margin-top:8px;max-width:680px}
.svc-row .go{font-size:1.6rem;color:#767676;transition:transform .35s cubic-bezier(.65,0,.35,1),color .3s;align-self:center}
.svc-row .go.go-txt{font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;white-space:nowrap}
.svc-row:hover .go{transform:translateX(8px);color:var(--acc)}
.svc-row .chips{display:flex;gap:8px;flex-wrap:wrap;margin-top:10px}
.svc-row .chip{font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;color:#6d6d6d;border:1px solid #e2e2e2;border-radius:20px;padding:4px 12px;transition:border-color .3s,color .3s}
.svc-row:hover .chip{border-color:var(--acc);color:var(--acc)}
@media(max-width:760px){.svc-row{grid-template-columns:1fr;gap:8px}.svc-row .go{display:none}}

/* Timeline de proceso: línea que conecta los pasos (abierta, sin cajas) */
.timeline{display:grid;grid-template-columns:repeat(4,1fr);gap:26px;margin-top:46px;position:relative;text-align:left}
.timeline::before{content:"";position:absolute;top:7px;left:calc(12.5% - 8px);right:calc(12.5% - 8px);height:2px;background:linear-gradient(90deg,var(--orange),var(--magenta),var(--purple),var(--teal))}
.tstep{position:relative;padding-top:28px}
.tstep .dot{position:absolute;top:0;left:0;width:16px;height:16px;border-radius:50%;background:#fff;border:3px solid var(--orange);transition:transform .3s}
.tstep:nth-child(2) .dot{border-color:var(--magenta)}
.tstep:nth-child(3) .dot{border-color:var(--purple)}
.tstep:nth-child(4) .dot{border-color:var(--teal)}
.tstep:hover .dot{transform:scale(1.4)}
.tstep .n{font-family:'Fjalla One',sans-serif;color:#767676;font-size:.85rem;letter-spacing:.14em}
.tstep h4,.tstep .tt{font-family:'Fjalla One',sans-serif;font-weight:400;font-size:1.02rem;text-transform:uppercase;letter-spacing:.1em;color:var(--dark);margin:6px 0}
.tstep p{font-size:.9rem;color:#707070;font-weight:300}
@media(max-width:760px){.timeline{grid-template-columns:1fr;gap:30px}.timeline::before{top:8px;bottom:8px;left:7px;right:auto;width:2px;height:auto;background:linear-gradient(180deg,var(--orange),var(--magenta),var(--purple),var(--teal))}.tstep{padding-top:0;padding-left:34px}}

/* Checklist abierta de features (sin cajas, check animado al revelar) */
.feat{list-style:none;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:18px 40px;margin-top:30px}
.feat li{position:relative;padding-left:38px;font-weight:300;line-height:1.6}
.feat li strong{font-weight:700;color:var(--dark)}
.feat .ck{position:absolute;left:0;top:2px;width:24px;height:24px}
.feat .ck circle{fill:none;stroke:var(--orange);stroke-width:2;opacity:.35}
.feat .ck path{fill:none;stroke:var(--orange);stroke-width:2.4;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:20;stroke-dashoffset:0;transition:stroke-dashoffset .6s cubic-bezier(.65,0,.35,1) .2s}
.rv:not(.in) .ck path{stroke-dashoffset:20}

/* Mock de chat (decorativo, aria-hidden) para el hero de chatbots */
.chat-demo{position:relative;z-index:2;width:min(320px,100%);margin-left:auto;display:flex;flex-direction:column;gap:10px}
.chat-demo .bubble{max-width:85%;padding:11px 16px;border-radius:16px;font-size:.88rem;line-height:1.45;font-weight:300;opacity:0;transform:translateY(14px);animation:bub .5s ease forwards}
.chat-demo .bubble.user{align-self:flex-end;background:var(--teal);color:#08343a;border-bottom-right-radius:4px}
.chat-demo .bubble.bot{align-self:flex-start;background:rgba(255,255,255,.12);color:#fff;border:1px solid rgba(255,255,255,.18);border-bottom-left-radius:4px;backdrop-filter:blur(6px)}
.chat-demo .bubble:nth-child(1){animation-delay:.4s}
.chat-demo .bubble:nth-child(2){animation-delay:1.1s}
.chat-demo .bubble:nth-child(3){animation-delay:1.9s}
.chat-demo .bubble:nth-child(4){animation-delay:2.7s}
@keyframes bub{to{opacity:1;transform:none}}
@media(max-width:820px){.chat-demo{margin:38px auto 0}}

/* Banda de números abierta (stats con línea superior en vez de caja) */
.open-stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:34px;margin-top:44px;text-align:left}
.open-stats .ostat{border-top:2px solid var(--dark);padding-top:16px;transition:border-color .3s}
.open-stats .ostat:hover{border-color:var(--orange)}
.open-stats .ostat.rv{transition:border-color .3s,opacity .6s ease,transform .65s cubic-bezier(.65,0,.35,1)}
.open-stats .num{font-family:'Fjalla One',sans-serif;font-size:2.4rem;color:var(--dark)}
.open-stats .lbl{font-size:.92rem;color:#707070;font-weight:300;margin-top:4px}

@media(prefers-reduced-motion:reduce){
  .float-shapes .fs{animation:none}
  .chat-demo .bubble{animation:none;opacity:1;transform:none}
  .svc-row:hover h3,.svc-row:hover .go{transform:none}
  .feat .ck path{transition:none}
}

/* ================================================================
   BLOQUES DE VALOR — full-width, un formato único por servicio
   ================================================================ */
.vband{padding:76px 24px;color:#fff;position:relative;overflow:hidden}
.vband .lead-in{font-weight:300;color:rgba(255,255,255,.88);max-width:720px;margin:16px auto 0}
.vband .outro{font-weight:300;color:rgba(255,255,255,.85);max-width:720px;margin:38px auto 0;font-size:1.02rem}
.vband .outro strong{color:#fff}

/* 1) Línea nocturna (chatbots): hitos horarios conectados */
.nightline{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;margin-top:48px;position:relative;text-align:left}
.nightline::before{content:"";position:absolute;top:9px;left:calc(12.5% - 8px);right:calc(12.5% - 8px);height:2px;background:linear-gradient(90deg,var(--teal),var(--orange))}
.nightline .nl{position:relative;padding-top:32px}
.nightline .nl::before{content:"";position:absolute;top:0;left:0;width:18px;height:18px;border-radius:50%;background:var(--dark-2);border:3px solid var(--teal)}
.nightline .nl:last-child::before{border-color:var(--orange)}
.nightline .t{font-family:'Fjalla One',sans-serif;color:var(--teal);letter-spacing:.1em;font-size:1.05rem}
.nightline .nl:last-child .t{color:var(--orange-2)}
.nightline p{font-weight:300;font-size:.95rem;color:rgba(255,255,255,.88);margin-top:8px}
@media(max-width:760px){.nightline{grid-template-columns:1fr;gap:30px}.nightline::before{left:8px;top:8px;bottom:8px;right:auto;width:2px;height:auto;background:linear-gradient(180deg,var(--teal),var(--orange))}.nightline .nl{padding-top:0;padding-left:38px}.nightline .nl::before{left:0;top:2px}}

/* 2) Comparativa lado a lado (agentes): el mismo lunes, dos realidades */
.split-cmp{display:grid;grid-template-columns:1fr 1fr;margin-top:48px;text-align:left;border:1px solid rgba(255,255,255,.14)}
.split-cmp>div{padding:38px 36px}
.split-cmp .before{background:rgba(0,0,0,.25)}
.split-cmp .after{background:rgba(57,208,216,.08);border-left:1px solid rgba(255,255,255,.14)}
.split-cmp h3{font-family:'Fjalla One',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.12em;font-size:1rem}
.split-cmp .before h3{color:var(--magenta)}
.split-cmp .after h3{color:var(--teal)}
.split-cmp ul{list-style:none;margin-top:18px}
.split-cmp li{padding:9px 0 9px 32px;position:relative;font-weight:300;font-size:.98rem;color:rgba(255,255,255,.9)}
.split-cmp .before li::before{content:"✕";color:var(--magenta);position:absolute;left:2px;font-weight:700}
.split-cmp .after li::before{content:"✓";color:var(--teal);position:absolute;left:2px;font-weight:700}
@media(max-width:760px){.split-cmp{grid-template-columns:1fr}.split-cmp .after{border-left:none;border-top:1px solid rgba(255,255,255,.14)}}

/* 3) Cadena de flujo (automatización): el viaje de un lead sin manos */
.chainflow{display:flex;align-items:stretch;margin-top:48px;flex-wrap:nowrap;text-align:left}
.chainflow .node{flex:1;min-width:0;background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.15);padding:24px 18px;position:relative}
.chainflow .node+.node{margin-left:36px}
.chainflow .node+.node::before{content:"→";position:absolute;left:-29px;top:50%;transform:translateY(-50%);color:var(--teal);font-size:1.35rem}
.chainflow .ic{font-size:1.5rem}
.chainflow h3{font-family:'Fjalla One',sans-serif;font-weight:400;font-size:.82rem;letter-spacing:.12em;margin-top:10px;text-transform:uppercase;color:#fff}
.chainflow p{font-size:.82rem;font-weight:300;color:rgba(255,255,255,.78);margin-top:6px}
.chainflow .t{font-size:.68rem;color:var(--teal);letter-spacing:.16em;margin-top:10px;display:block;font-family:'Fjalla One',sans-serif}
@media(max-width:900px){.chainflow{flex-direction:column}.chainflow .node+.node{margin-left:0;margin-top:34px}.chainflow .node+.node::before{left:50%;top:-28px;transform:translateX(-50%) rotate(90deg)}}

/* 4) Anatomía de una respuesta citable (GEO): cita anotada */
.anatomy{max-width:860px;margin:48px auto 0;text-align:left;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.16);padding:36px 40px;font-size:1.12rem;line-height:2.1;font-weight:300}
.anatomy mark{background:transparent;color:#fff;border-bottom:3px solid;padding-bottom:1px}
.anatomy mark.m1{border-color:var(--teal)}
.anatomy mark.m2{border-color:var(--orange)}
.anatomy mark.m3{border-color:var(--magenta)}
.anatomy-keys{display:flex;gap:28px;justify-content:center;flex-wrap:wrap;margin-top:28px;font-size:.82rem}
.anatomy-keys span{display:flex;align-items:center;gap:9px;color:rgba(255,255,255,.88);font-weight:300}
.anatomy-keys i{width:18px;height:3px;display:inline-block}
@media(max-width:760px){.anatomy{padding:26px 22px;font-size:1rem}}

/* 5) Dos lectores (desarrollo web): humano vs bot */
.dualview{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:48px;text-align:left}
.dualview .pane{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.15);padding:30px;min-height:230px}
.dualview .pane .mock-h{font-family:'Fjalla One',sans-serif;font-size:1.3rem;text-transform:uppercase;letter-spacing:.06em}
.dualview .pane .mock-p{font-weight:300;font-size:.9rem;color:rgba(255,255,255,.8);margin:10px 0 16px}
.dualview .pane .mock-btn{display:inline-block;background:var(--orange);color:#fff;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;padding:9px 16px;border-radius:2px}
.dualview .pane.code{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:.78rem;line-height:2;color:#cfeef1;overflow-x:auto}
.dualview .tagx{color:var(--teal)}
.dualview .val{color:var(--orange-2)}
.dualview figcaption{margin-top:14px;font-size:.82rem;color:rgba(255,255,255,.75);font-weight:300}
@media(max-width:760px){.dualview{grid-template-columns:1fr}}

/* 6) Recorrido de compra (ecommerce): 5 paradas con fuga común */
.journey{display:grid;grid-template-columns:repeat(5,1fr);gap:22px;margin-top:48px;text-align:left}
.journey .st{border-top:4px solid;padding-top:16px}
.journey .st:nth-child(1){border-color:var(--teal)}
.journey .st:nth-child(2){border-color:var(--purple)}
.journey .st:nth-child(3){border-color:var(--orange)}
.journey .st:nth-child(4){border-color:var(--magenta)}
.journey .st:nth-child(5){border-color:#fff}
.journey h3{font-family:'Fjalla One',sans-serif;font-weight:400;font-size:.95rem;letter-spacing:.12em;text-transform:uppercase}
.journey p{font-weight:300;font-size:.85rem;color:rgba(255,255,255,.82);margin-top:8px}
.journey .fuga{margin-top:12px;font-size:.76rem;color:var(--orange-2);font-weight:400}
.journey .fuga b{display:block;font-family:'Fjalla One',sans-serif;font-weight:400;letter-spacing:.14em;font-size:.62rem;color:rgba(255,255,255,.6)}
@media(max-width:900px){.journey{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.journey{grid-template-columns:1fr}}

/* 7) Tres preguntas (apps): decisión honesta */
.quiz3{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:48px;text-align:left}
.quiz3 .q{background:rgba(255,255,255,.06);border-left:4px solid var(--teal);padding:26px}
.quiz3 .q:nth-child(2){border-color:var(--orange)}
.quiz3 .q:nth-child(3){border-color:var(--magenta)}
.quiz3 .n{font-family:'Fjalla One',sans-serif;font-size:1.5rem;color:rgba(255,255,255,.45)}
.quiz3 h3{font-size:1.05rem;font-weight:700;margin-top:8px;line-height:1.5}
.quiz3 p{font-weight:300;font-size:.88rem;color:rgba(255,255,255,.78);margin-top:10px}
@media(max-width:760px){.quiz3{grid-template-columns:1fr}}

/* 8) Curva honesta (SEO): gráfica SVG que se dibuja al entrar */
.curve-chart{max-width:900px;margin:48px auto 0}
.curve-chart svg{width:100%;height:auto;display:block}
.curve-chart .cpath{stroke-dasharray:1300;stroke-dashoffset:1300;transition:stroke-dashoffset 2.2s cubic-bezier(.65,0,.35,1) .2s}
.curve-chart.rv.in .cpath,.no-rv .cpath{stroke-dashoffset:0}
.curve-notes{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;max-width:900px;margin:26px auto 0;text-align:left}
.curve-notes div{border-top:3px solid var(--orange);padding-top:12px}
.curve-notes div:nth-child(2){border-color:var(--teal)}
.curve-notes div:nth-child(3){border-color:var(--magenta)}
.curve-notes h3{font-family:'Fjalla One',sans-serif;font-weight:400;font-size:.85rem;letter-spacing:.14em;text-transform:uppercase}
.curve-notes p{font-weight:300;font-size:.85rem;color:rgba(255,255,255,.8);margin-top:6px}
@media(max-width:760px){.curve-notes{grid-template-columns:1fr}}

/* 9) Embudo horizontal (google ads): el viaje de un peso invertido */
.funnel{display:flex;margin-top:48px;text-align:left;flex-wrap:nowrap}
.funnel .f{color:#fff;padding:26px 30px 26px 22px;position:relative;flex:1;min-width:0;clip-path:polygon(0 0,calc(100% - 20px) 0,100% 50%,calc(100% - 20px) 100%,0 100%)}
.funnel .f+.f{margin-left:-8px;padding-left:30px}
.funnel .f:nth-child(1){background:var(--orange)}
.funnel .f:nth-child(2){background:var(--magenta)}
.funnel .f:nth-child(3){background:var(--purple)}
.funnel .f:nth-child(4){background:#1f8f96}
.funnel .f:nth-child(5){background:var(--dark);clip-path:none}
.funnel h3{font-family:'Fjalla One',sans-serif;font-weight:400;font-size:.85rem;letter-spacing:.12em;text-transform:uppercase}
.funnel p{font-weight:300;font-size:.78rem;color:rgba(255,255,255,.85);margin-top:8px}
@media(max-width:900px){.funnel{flex-direction:column}.funnel .f{clip-path:polygon(0 0,100% 0,100% calc(100% - 16px),50% 100%,0 calc(100% - 16px))}.funnel .f+.f{margin-left:0;margin-top:-6px;padding-left:22px}.funnel .f:nth-child(5){clip-path:none}}

/* 10) Mezcla de contenido (social): barra de proporciones */
.mixbar{display:flex;margin-top:48px;border-radius:6px;overflow:hidden;min-height:110px}
.mixbar>div{display:flex;flex-direction:column;justify-content:center;padding:18px 24px;text-align:left}
.mixbar .mx1{flex:6;background:var(--magenta)}
.mixbar .mx2{flex:2.5;background:var(--purple)}
.mixbar .mx3{flex:1.5;background:#1f8f96}
.mixbar .pct{font-family:'Fjalla One',sans-serif;font-size:1.7rem}
.mixbar h3{font-family:'Fjalla One',sans-serif;font-weight:400;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;margin-top:4px}
@media(max-width:760px){.mixbar{flex-direction:column}.mixbar>div{padding:16px 20px}}
.mixnotes{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:24px;text-align:left}
.mixnotes p{font-weight:300;font-size:.85rem;color:rgba(255,255,255,.82)}
.mixnotes b{color:#fff}
@media(max-width:760px){.mixnotes{grid-template-columns:1fr}}

@media(prefers-reduced-motion:reduce){.curve-chart .cpath{transition:none;stroke-dashoffset:0}}

/* ---------- Animaciones de casos de éxito ----------
   Entrada del hero partido (CSS puro al cargar) + reveal-on-scroll (.rv/.in
   aplicados por JS solo en páginas de caso). Solo transform/opacity. */
@keyframes case-brand-in{from{opacity:0;transform:translateX(-36px)}to{opacity:1;transform:none}}
@keyframes case-photo-in{from{opacity:0;transform:translateY(26px)}to{opacity:1;transform:none}}
.hero-split .brand>div{animation:case-brand-in .7s cubic-bezier(.65,0,.35,1) both}
.hero-split .photo>div{animation:case-photo-in .7s cubic-bezier(.65,0,.35,1) .18s both}

.rv{opacity:0;transform:translateY(24px);transition:opacity .6s ease,transform .65s cubic-bezier(.65,0,.35,1)}
.rv.in{opacity:1;transform:none}
/* las métricas entran con un "pop" sutil además del fade-up */
.case-metrics .stat.rv{transform:translateY(26px) scale(.92)}
.case-metrics .stat.rv.in{transform:none}
/* micro-interacción: el stat se eleva y su número toma color al pasar el mouse */
.case-metrics .stat{transition:transform .25s ease}
.case-metrics .stat:hover{transform:translateY(-4px)}
.case-metrics .stat .num{transition:color .3s ease}
.case-metrics .stat:hover .num{color:var(--dark-2)}
/* la barra naranja del bloque "En una frase" crece al revelarse */
.answer{position:relative;border-left:none;padding-left:30px}
.answer::before{content:"";position:absolute;left:0;top:0;bottom:0;width:4px;background:var(--orange);
  transform:scaleY(1);transform-origin:top;transition:transform .7s cubic-bezier(.65,0,.35,1) .15s}
.answer.rv:not(.in)::before{transform:scaleY(0)}
/* el borde teal del testimonio crece igual */
blockquote{position:relative;border-left:none;padding-left:26px}
blockquote::before{content:"";position:absolute;left:0;top:0;bottom:0;width:4px;background:var(--teal);
  transform:scaleY(1);transform-origin:top;transition:transform .7s cubic-bezier(.65,0,.35,1) .15s}
blockquote.rv:not(.in)::before{transform:scaleY(0)}
@media(prefers-reduced-motion:reduce){
  .hero-split .brand>div,.hero-split .photo>div{animation:none}
  .rv{opacity:1;transform:none;transition:none}
  .case-metrics .stat:hover{transform:none}
}

@media(max-width:820px){
  .map-split{grid-template-columns:1fr !important}
  .map-split>a{min-height:240px}
  /* grids de dos columnas declarados inline (ej. contacto) colapsan a una columna */
  .wrap[style*="grid-template-columns"]{display:block !important}
  .wrap[style*="grid-template-columns"]>div+div{margin-top:40px}
}
@media(max-width:760px){
  .nav{padding:12px 16px}
  .hero-split{grid-template-columns:1fr}
  section{padding:52px 16px}
}